Stellar Canada Inc. pioneered a revolutionary new ceramic fastener that makes it radically easier to overhaul the insulation in high-temperature furnaces. We brainstormed with them to develop a name for the product and created a logo for it. We then wrote, shot and produced a product video, showing the way it is employed in the field. Video continues to be the best medium to show an assortment of real-life overhaul situations as a powerful marketing tool for the product.